If you are thinking about selling gold that you no longer use and, for example, damaged or missing pieces, know that now is, without a doubt, the best time to do so. The value of gold has been on the rise in global markets and the upward trend since the beginning of the year offers a unique opportunity for those who have gold saved. It doesn't matter if you have old pieces, inherited or damaged jewelry, this is the ideal time to turn this precious metal into cash, profiting up to 20% more if you decide to sell now. Let's explore why now is the best time to sell your gold, what the benefits are of acting now, and how you can ensure a fair valuation for your pieces.

Why is Gold on the Rise?

Gold is considered a safe haven asset, meaning it is one of the safest investments in times of economic uncertainty. Since the start of the COVID-19 pandemic, global economies have faced enormous challenges. Inflation, stock market fluctuations and political instability in various regions of the world have increased the demand for gold. This growing demand has caused the price of gold to rise significantly, benefiting those who already own this precious metal. In particular, the beginning of this year saw a continued appreciation in the price of gold, reflecting investors' confidence in the security of this asset.

Gold’s Uptrend in 2024

Since the beginning of 2024, the price of gold has recorded continuous growth. Several financial industry analysts believe this trend will continue in the coming months, or even years, due to global economic uncertainty. Some experts point out that gold could continue to rise another 10% or 20%, depending on market conditions. However, for those looking to sell gold, now is the right time to capitalize on this uptrend, before the market can stabilize or reverse, which could occur due to sudden economic changes or government interventions.

Gold as Protection against Inflation

With inflation reaching worrying levels in several countries, gold has become one of the preferred ways to protect the value of money. This is because gold tends to appreciate in value as inflation rises. When the prices of goods and services increase, the value of gold follows suit, making it a very reliable store of value. For those who have gold saved, this means that, by selling it now, you can obtain a substantially higher return compared to periods of lower appreciation of this metal

Potential Profits: Up to 20% More

If you have gold at home, it's important to understand that selling it right now could yield up to 20% more compared to the amount you would have gotten just a few months ago. This considerable increase in the value of gold represents an excellent opportunity to maximize your profit. Imagine you have some gold jewelry that you haven't worn in years—rings, earrings, bracelets, or necklaces. By selling these pieces now, you can guarantee a substantial profit by taking advantage of the market's peak.

For example, if six months ago a piece was worth €1000, now its value may have increased to €1200, or even more. This difference of R$200 represents an increase of 20%, which translates directly into your pocket. And the greater the amount of gold you own, the greater your profit potential.

Saved Gold is Idle Money

Many people have gold stored at home, in safes or drawers, without ever using it. These pieces may have sentimental value, of course, but the truth is that if they're not used, they're just "taking up space." Saved gold is, essentially, idle money. At a time when the price of gold is on the rise, the smartest thing to do is to transform this saved gold into cash, making the most of its appreciation in the market.

Selling gold you no longer use can be a financially strategic decision, allowing you to obtain immediate liquidity, whether to invest in something more useful or simply to increase your purchasing power. With the price of gold rising, every piece, no matter how small, now has an added value that should not be ignored.

How to Ensure a Fair Valuation of Your Gold

One of the biggest concerns for anyone selling gold is ensuring they are getting the best value for their pieces. Unfortunately, there are cases of gold sellers who do not offer fair valuations, taking advantage of the customer's lack of knowledge about the current value of the metal. To avoid situations of this type, it is essential to choose a certified and reliable entity to carry out the evaluation of your gold.

Lusijoia is an example of a reliable jeweler and jeweler that offers fair and accurate valuations, following the daily gold price on the market. Lusijoia is a Certified Appraiser by the National Mint Press (INCM). When you sell your gold with us, you can be assured that you are receiving the correct value for your pieces, without any unpleasant surprises. As a certified Appraiser, we ensure the transparency and reliability of the entire process.

Plus, the appraisal is free and no-obligation, meaning you can get an estimate of the value of your gold without any obligation to sell. This gives you the freedom to compare different offers and choose the best one for you. 

Conclusion: Why Sell Gold Now?

If you are still undecided, it is worth reflecting on the following points:

Maximum appreciation: Gold is reaching record values, and the current trend shows that it can continue to appreciate. However, markets are unpredictable, and no one can guarantee that the value will continue to rise indefinitely. Selling now can ensure you make the most of the current appreciation.
Immediate liquidity: Selling gold gives you immediate access to cash that you can use as you see fit. You can invest in other areas, save, or even make a large purchase without compromising your finances.
Use old or damaged pieces: Often, people keep jewelry that is out of fashion, damaged or that they simply don't wear. Instead of letting them gather dust, take advantage of the value of these pieces to earn extra income.
Ease of sale: With Lusijoia, the process of selling gold is quick, simple and safe. You can sell your gold with complete confidence with us, knowing that you are receiving a fair valuation and that you will get paid instantly..