Black Friday: How It All Started

Black Friday, currently known as the biggest promotions and discounts event of the year, has a fascinating history that has evolved over time. Although today it is synonymous with shopping, saving and rushing to the stores, its origins date back to very different events.

The Origin of the Name

The term “Black Friday” began to be used in the United States and, interestingly, it was not related to shopping. Here are some theories about how the name came about:

1. The Financial Crisis of 1869: The expression was first used on September 24, 1869, when a financial crisis rocked American markets. Two speculators tried to manipulate the price of gold, causing a drastic drop in the stock market. This event became known as “Black Friday” due to the negative impact it had.
2. Philadelphia's Chaotic Traffic: In the 1950s, the term resurfaced in Philadelphia to describe the chaos that occurred in the city on the Friday after Thanksgiving. The date marked the start of the Christmas shopping season, bringing crowds to the streets and causing traffic jams, confusion and an increase in petty crime. The city's police officers began calling that day “Black Friday” due to the overload of work.
3. The Financial Term for Profit: In the 1980s, the term was reconfigured by traders to have a more positive connotation. In accounting, companies use red ink to indicate losses and black ink to record profits. Thus, Black Friday became associated with the day when stores went out of the red and into profit, thanks to the massive increase in their sales.

Black Friday: Transformation into a Shopping Event

Black Friday began to gain traction as the discount event we know today from the 1960s and 1970s. Large chain stores in the United States began offering significant promotions and discounts to attract customers and kick off the Christmas season.

2000s: The internet played a crucial role in the globalization of Black Friday. Promotions began to expand to other countries and the digital world.
Cyber ​​Monday: In 2005, “Cyber ​​Monday” emerged, dedicated to online shopping, which further consolidated the concept of Black Friday as a multifaceted event.

Black Friday in the World

Today, Black Friday is celebrated globally, but in each place it adapts to cultural and economic particularities:

Brazil: Gained popularity in the last decade, despite initial criticism of the “everything for half as much” phenomenon. Currently, it is a consolidated date on the promotions calendar.
Europe: Several countries joined the tradition, with campaigns in physical stores and online.
Portugal: Black Friday has become one of the most anticipated events by consumers, especially in e-commerce and large stores.

Jewelry Shopping: Take Advantage of the Opportunity

Black Friday is one of the best times of the year to purchase quality jewelry, whether for personal use or as a gift for someone special.
This annual event, with unmissable promotions and discounts, makes luxury pieces, such as rings, necklaces and bracelets, within the reach of more people.
However, to make the most of this season, it is essential to know how to buy smart and avoid pitfalls.

Black Friday Jewelry Trends

Minimalist Pieces: Thin rings, elegant necklaces, discreet earrings and delicate bracelets are trending this year.
Customizable Jewelry: Initially more expensive, these pieces can be found at a discount during the Black Friday season.
Religious Jewelry: Medals, crucifixes, pendants and other religious pieces remain in high demand, especially before Christmas.
Filigree Pieces: Representing tradition and elegance, these very Portuguese jewelry are also available with special promotions.

Choose Trusted Jewelers

Buying jewelry is an investment, so it is essential to ensure you are purchasing genuine pieces from trusted suppliers. Choose physical or online stores that offer:

Certificates of authenticity: In gold, silver or precious stone pieces.
Guarantees: The guarantee is an indication that the store trusts the quality of what it offers.
Reviews and reputation: Check reviews from other customers before making a purchase.

Not everything that glitters is gold

Check promotions carefully and this also applies to discounts. Some stores may advertise promotions of 50% or more, but the final price is not always advantageous.
Be wary of excessive discounts: If the price seems too low for a luxury piece, there's a good chance it's not legitimate.
Read the promotion details carefully: Check if the discount is only applied to specific pieces or if there are purchase restrictions.

Invest in versatile and timeless pieces

Black Friday is a great opportunity to invest in pieces that never go out of style. Choosing timeless jewelry ensures that your investment will serve you for years to come.
Some of our purchasing suggestions are:
Classic rings: Ideal to wear on any occasion.
Necklaces with thin chain: Elegant and perfect for combining with different looks.
Discreet earrings: Such as small hoops or with shiny stones, which work well for everyday life and formal events.

Invest on Personalization

On Black Friday, some jewelry stores offer discounts on customization services, such as engraving or size adjustments.
This is the ideal time to create unique and striking pieces.
Example: Take the opportunity to engrave a name, a phrase or a special date on a ring or bracelet.

Jewelry for Christmas Gifts

In addition to shopping for yourself, take the opportunity to purchase special gifts for your loved ones, as Christmas is just around the corner.
Jewelry is a timeless gift and perfect for celebrating important occasions.
Gift suggestions that will delight:

• A pair of filigree earrings for your mother or sister.
• A delicate or table ring for a special friend.
• An elegant bracelet for your partner.
• A golden thread for your father. 

Take advantage of Lusijoia Discounts

On our website you have a Direct Discount of 10% on all Silver Pieces and 5% on all Gold Jewelry!
This is the perfect opportunity to invest in quality pieces, whether for a special gift or a treat for yourself. Take the opportunity to renew your Jewelry collection with elegance, modernity and sophistication. Campaign valid for a limited time! Don't miss the opportunity to purchase the jewelry of your dreams with an unmissable discount.
Shiny silver for every moment and timeless gold to mark special occasions.
Browse our website and let yourself be enchanted by our collections.

Conclusion

Black Friday is the perfect occasion to invest in quality jewelry, whether for yourself or as a gift for someone special.
With exclusive discounts, luxurious pieces such as necklaces, rings, earrings and bracelets become much more affordable.
However, to make the most of these promotions, we advise you to plan your purchases, check the authenticity of the stores that sell the pieces and compare prices.

With these tips, we trust that you are prepared to make the best choices on Black Friday and purchase jewelry that will be a real treasure in your jewelry box!
So, mark that date on your calendar, make your shopping list and get ready to shine with dazzling jewelry at attractive prices this Black Friday!