A closer look at our brand

In an increasingly digital world, where luxury and authenticity go hand in hand, choosing a reliable jewelry store is essential.
Lusijoia, with roots in Portugal and a deep passion for the art of jewelry, has been earning the trust of thousands of customers.
But are you really trustworthy? Today we invite you to learn more about who we are, how we work and why you can trust us.

Who are we?

Lusijoia is much more than a jewelry store. We are a Portuguese brand with soul, with the mission of preserving the jewelry tradition of our country, valuing gold, silver and filigree. We believe that every piece of jewelry has a story and that the emotional value it carries is as important as the material it is made of.

Since the beginning, we have been growing steadily, with physical stores and a digital presence that allows us to reach the entire country and many customers around the world.

Transparency above all

Transparency is one of the pillars that supports our relationship with our customers. When you buy or sell gold with us, we guarantee a clear, fair and informed process.

We are appraisers certified by the National Mint (INCM), and all of our gold and silver pieces are hallmarked. In other words, they have a legal mark that attests to the purity of the metal.

When you buy used gold, we carry out a rigorous assessment based on the daily gold price. We pay immediately, without pressure or obligations.

Jewelry with certificate and guarantee

The pieces are duly hallmarked by INCM - Imprensa Nacional Da Casa da Moeda. In addition, we offer a two-year legal guarantee, as required by law, and we ensure personalized after-sales assistance.

Gold, silver or stone jewelry is carefully checked by a team trained and experienced in hallmarking, precious metals assessment and jewelry design.

Authenticity and Hallmarking of Jewelry

All of our gold and silver pieces are duly hallmarked by INCM – Imprensa Nacional – Casa da Moeda, the official entity responsible for certifying and marking articles with precious metals in Portugal. This hallmark certifies the authenticity of the precious metal, guaranteeing the consumer that the piece meets the legal purity levels.
In addition to the INCM hallmark, the pieces also feature the manufacturer's responsibility mark or equivalent, ensuring traceability and compliance with the standards required by law.
The presence of these marks is not only a legal requirement, but also a guarantee of quality, trust and transparency for consumers.

Real testimonials, real experiences

Nothing speaks louder than the experience of those who already know us. On our website and social media, you will find dozens of positive reviews from customers who have trusted us to buy a special piece or sell their gold.

Our customers' satisfaction is our greatest calling card. We work hard every day to ensure that each order arrives safely, quickly and, of course, with lots of shine.

Lusijoia is reliable

 

Personalized and human service

Trust is built through listening, empathy and dedication!
At Lusijoia, each customer is unique and deserves personalized attention. We don't just want to sell you a piece of jewelry: we want to help you choose the right piece to celebrate a special moment.

If you have any questions, we are always available by phone, WhatsApp, email or social media. And, if you visit one of our stores, you will be welcomed with friendliness and professionalism.

Constant and active presence on social media

We are present on Instagram, Facebook, Linkedin and Pinterest with content that shows our pieces, news, curiosities and behind the scenes. We share gift ideas, looks with jewelry, reels about the engraving process and much more.
Our community grows every day, and we love it when our customers share photos with their favorite pieces. It's a way of always being close by, even from a distance.

Betting on Portuguese filigree

Filigree is one of Lusijoia's great passions. We work with experienced artisans to keep this technique, so rich in our culture, alive. Each piece is a work of art that carries with it tradition, identity and love for detail.
If you like pieces with soul, that tell stories and that last for generations, our filigree collection will surprise you. 

Safety comes first

Our website is protected by an SSL certificate and all data protection standards are met. You can make your online purchases with total security and several payment options.
Orders are sent with tracking and we always know where your jewelry is. If there is a problem, we are here to solve it.

Buying gold: a responsible service

When we buy your old gold, Lusijoia gives it a new life. Pieces that are not in a condition to be resold are sent for safe recycling, promoting a more sustainable cycle. If you prefer, you can use the value of your gold to purchase a new piece.

 

Lusijoia is reliable

Commitment to the future

Lusijoia is not only reliable: it is a brand that looks to the future responsibly. We want to continue growing sustainably, valuing what is ours and respecting those who choose us.
We are committed to continuous improvement, innovation and ongoing training of our team. All so that you continue to trust us.


Conclusion

The answer to the question "Is Lusijoia reliable?" is simple: yes, it is!
But more than just saying it, we want to demonstrate it, every day, through our work, the way we treat our customers and the care we put into each piece of jewelry.
If you don't know us yet, visit us. If you are already a customer, you know you can count on us! 


Because at Lusijoia, every detail counts. And your trust is our greatest achievement.

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